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Companion apps make interactive advertising compelling

Companion screen apps will make interactive TV advertising compelling in a way that will never be possible with Red Button type interaction on the...

Swisscom reveals its plans for HEVC on classic IPTV

Swisscom aims to harness HEVC encoding first on its multi-screen services but Markus Gisi, Head of TV & Entertainment at the company, reveals here...

Why MPEG DASH holds so much promise for multi-screen

By providing a consistent format for multi-screen TV services, MPEG DASH will play a significant role in how this market evolves, making its presence...

Next phase of multi-screen TV is network PVR

It looks like network PVR is going to become a major addition to multi-screen services in the next couple of years, whether content is...

Linear content recommendations encourage upsells

Recommendations for linear content create an uplift in premium channel packages. Think Analytics has proved the direct connection between recommendation and upselling in the...

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