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IP Video Advertising: The Top 5 challenges in server-side ad insertion

In this webcast, CommScope, Liberty Global and Omdia share their real-world experience with Server-Side Ad Insertion and detail lessons learned from delivering ads to millions of subscribers. CommScope will outline the five top advertising challenges in IP video, together with their solutions. Liberty Global will provide insights and best practices from its implementation of addressable advertising in its IP video service, and how it architected a solution to overcome the challenges of server-side advertising at scale. Omdia will review the IP video landscape and the market opportunity awaiting both service providers and content owners as more people watch streaming content for longer.

Targeted TV advertising – what’s in it for you, and them?

Live webcast: Targeted TV advertising – what’s in it for you, and them? Wednesday, February 3 at 1600 CET / 1500 GMT / 1000 EST Duration:...

Predictive audiences – be the first to use them

Comscore recently announced the expansion of their TV measurement footprint to select European markets, starting with the UK and Germany. Find out more about...

Building the TV service of the future with a cloud-scale, hybrid-ready video plane

To thrive in today’s dynamic market, telecom and Pay TV operators must optimize all the aspects of their service, including its delivery. By adopting...

How Proximus built a best-in-class TV platform using Android TV Operator Tier

Why and how Proximus, Technicolor, Google and 3SS deployed an Android TV Operator Tier next-generation set-top box platform with world-first functionality and maximum operator...

The hybrid broadcast/OTT world: How retail device manufacturers stay relevant

This webcast explores the potentially complex, and potentially simple world of hybrid broadcast and OTT service delivery to televisions sets and STBs sold via...

The 5 steps to best-in-class targeted TV advertising

As viewing numbers surge to all-time highs during the COVID-19 pandemic, the increased consumption that is wearing down your resources and shrinking your ARPU...

How to build the new Pay TV Bundle

Consumers have embraced global SVOD and direct-to-consumer studio services, but self-stacking will quickly become expensive – especially for the super-fans – and multiple siloed...

Safeguarding & growing OTT and CTV advertising revenues in the wake of Covid-19

Wednesday, April 22, 2020, 2pm BST TV and streaming services’ viewership is rising as isolation measures related to the Covid-19 pandemic set in around the...

Addressable TV advertising for every platform operator

  This webcast explores a novel approach to addressable TV advertising that will help platform operators and their content partners exploit this rapidly growing market...

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