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Videonet
Analysis
The future of streaming television: leading media companies outline their strategies at Videoscape Europe on Thursday
Putting an end to audience under-delivery and make-goods, and over-delivery with its wasted inventory
The quest for scale in addressable TV, with broadcaster deals the next big hurdle
Latest speakers revealed as Videoscape Europe focuses on ‘life at the tipping point’ in the digital transition
The SVOD that wants to be No.4 in every market by curating ‘the best of the rest’
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Advertising
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What are marketers set to gain from tapping into CTV?
The evolution of contextual targeting: now Comscore lets you buy demos or B2B decision makers, and expands to more European markets
Why TiVo’s content targeting solution, Sponsored Discovery, is a classic advertising win-win
TV and addressable advertising in a transforming media landscape
The key objectives that drove Liberty Global’s Horizon 4 project
Reports & White Papers
Addressable ads and the future of TV marketing
Why the 5G era relies on a new breed of CDN
Broadband and beyond: The next steps for communications service providers
Delivering the Entertainment Platform of the Future
The future of streaming delivery – beyond the inflection point
Opinions
Q&A with Spark Foundry: Ensuring successful advertising in premium digital video including connected TV
CTV offers UK advertisers addressability, scale, and actionable audiences
Total TV is the answer to the AV effectiveness question
Google’s latest move to propel Android TV OS: the benefits really do Stack up
Addressable TV advertising: enhancing brand building with the power of relevance
Webcasts
Targeted TV advertising – what’s in it for you, and them?
Predictive audiences – be the first to use them
Building the TV service of the future with a cloud-scale, hybrid-ready video plane
How Proximus built a best-in-class TV platform using Android TV Operator Tier
The hybrid broadcast/OTT world: How retail device manufacturers stay relevant
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Tag: OTT
Parks Associates: US subscription OTT spend remains steady
March 25, 2019
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