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Videonet
Analysis
“There’s predicting churn and then there’s preventing it”
Cloud Production could help cut costs and give content producers greater flexibility
Samsung Benelux leverages Xandr Curate for Supply Path Optimisation strategy pilot
Video-level contextual data can drive CTV ad spend
How service providers can offer more immersive audio from standard stereo speakers
All
Advertising
Connected Home
Connected TV
Delivery Infrastructure
Inside Video Tech
Newswire
Media
The road to truly converged, cross-screen TV advertising
What are marketers set to gain from tapping into CTV?
The evolution of contextual targeting: now Comscore lets you buy demos or B2B decision makers, and expands to more European markets
Why TiVo’s content targeting solution, Sponsored Discovery, is a classic advertising win-win
TV and addressable advertising in a transforming media landscape
Reports & White Papers
Addressable ads and the future of TV marketing
Why the 5G era relies on a new breed of CDN
Broadband and beyond: The next steps for communications service providers
Delivering the Entertainment Platform of the Future
The future of streaming delivery – beyond the inflection point
Opinions
YouTube and CTV – the relationship all advertisers should love
Streaming: the future of TV advertising
Personalisation is an art as well as a science. Here are five tips to getting it right
Strategies for navigating AI/ML-based addressable TV advertising
Why Android TV testing automation is more important than ever
Webcasts
Winning the aggregation battle
The VOD-like catch up experience – How Liberty Global raised the bar for UX
Future-proofing ad-supported Connected TV for primetime
The future of streaming audience measurement
Advanced content discovery and engagement: How everyone wins
Events
TV & Media Jobs
Home
Tags
Targeted Advertising
Tag: Targeted Advertising
Streaming: the future of TV advertising
September 22, 2022
“There’s predicting churn and then there’s preventing it”
September 22, 2022
23% greater reach achieved through in-content advertising – and viewers prefer...
August 5, 2022
The future of viewing: realising the promise of addressability
July 22, 2022
Finecast partners with SBS and Xandr for CTV advertising
July 21, 2022
Roku and Walmart strike “first-of-its-kind” deal to enhance e-commerce on streaming...
June 20, 2022
Publitalia ’80 says it can add 5% extra reach by targeting...
June 14, 2022
ITV and Twitter strike multi-year content deal covering Qatar 2022 World...
June 7, 2022
Back in the game: why live sports campaigns need to get...
February 3, 2022
Sky Media announces new addressable sponsorship capabilities
February 1, 2022
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