Deutsche Telekom – the German telco – is leveraging WSC Sports’ platform to automatically create highlight snippets of sports events from its broadcasts. The cloud-based, AI-powered solution analyses matches in real-time and creates highlight clips which are automatically packaged with customised branding and then distributed to chosen digital platforms.
The solution is being utilised by Deutsche Telekom’s TV and OTT services – MagentaTV and MagentaSport – and has created 5,500 highlights for the operator from competitions like the FIFA World Cup, women’s Bundesliga, and basketball Euroleague. According to WSC Sports, Deutsche Telekom was the fastest operator to produce and publish highlights in the German market during the 2022 FIFA World Cup, with match highlights being published just minutes after the end of the match.
The companies say the move will help Deutsche Telekom broaden the reach and engagement of its sports content. According to Deutsche Telekom, the solution has helped the operator to generate more than 400 million video views across all platforms and social media channels since the middle of last year.
Arnim Butzen, Head of TV, Deustsche Telekom, says: “Our Magenta sports offering stands for top-class entertainment and content diversity. Technological innovations such as the platform from our partner WSC Sports enable us to play out our exclusive content faster and more efficiently, thus significantly increasing interest in the various sports.“
Aviv Arnon, Chief Business Development Officer, WSC Sports, comments: “We’re very excited with the initial results of our collaboration with Telekom through 2022 and together we are exceeding the expectations of the modern sports fan across Europe. Integrating our leading AI Powered highlights solution into one of the largest telecommunications networks in Europe is a natural fit, and we are looking forward to further unlocking the full potential of Deutsche Telekom’s impressive portfolio of sports media rights.”
